Kenya National Chamber of Commerce and Industry
- Marketing and promotion: The Chamber of Commerce is using its marketing and promotional channels to raise awareness of the event and encourage local business owners and entrepreneurs to attend.
- Providing networking opportunities: The Chamber of Commerce creates opportunities for attendees to network and connect with other local business owners and entrepreneurs, through activities such as business-to-business matchmaking or panel discussions prior to the event.
- Promote through education and awareness, the importance of agriculture in the local economy.
- The Chamber uses its network of local business contacts to help attract sponsors and exhibitors for the event, and provide them with relevant information and support to help them participate effectively.